• Some business rules haven't changed; back to "Brick and Mortar" fundamentals? Location, location, location! Your customers are on the Internet. Are you? Where are you?
  
  
• A traditional Brick and Mortar business that deals with customers in a store front rely on location. They are where their customers are. The Internet is no different. Your customers are on the SERPS (Search Engine Results Pages). So should you.
  
  
• Project Medium employs a fundamental approach to Internet business. Be where your customers are. They're on the search engines seeking products, services... you. An effective Search Engine Marketing campaign is critical to any electronic business. It's importance is growing and gaining the attention of even Fortune 500 enterprises.
  
  
• There are a lot of options that can land you on the SERPS. In order to maximize the effectiveness of any campaign (Search Engine Marketing is no different) market analysis, competitive analysis, search analysis and strategy is critical to achieving the desired amount of coverage and putting your business in front of the eyes of millions of Internet consumers. Daily. Welcome to Search Engine Marketing.

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